Problem & Business Goals
Problem
The process for creating courses was too complex, which deterred new authors and slowed the creation of new courses.
Business Goal
Streamlining the course creation process for our authors will enable us to retain them and allow them to create more courses—faster.
Research & Validation
Voice of the Customer (VOC)
We met with 20+ authors, ranging from beginners to experts, to hear about their experiences from being commissioned to creating content and publishing their course, and then interacting with viewers.
Customers
Experienced Authors
They were used to the old way of doing things and got used to doing it that way and were reluctant to change. Their pain points were getting the analytics and knowing what their payout would be.
New Authors
Their biggest hurdle was learning how to create and submit their courses. It was a big learning curve and many didn't complete the course because of that.
Problem Statement
Develop a course creation tool that is both easy to use for new authors and provides experienced authors with enough benefits to make them willing to change their process.
Final Designs
