Tony Naccarato
Product Design & User Experience Expert & Leader
A seasoned product design expert with over 18 years of experience, encompassing 5 years in leadership roles. Manage teams in a player-coach capacity by fostering design vision and prioritizing user-centered approaches. Expertly bridge the gap between executive-level requirements and customer needs.
Professional Highlights
- Led the user experience and design at Everee, a fintech start-up, for B2B payroll, payments, taxes, HR, and benefits in a highly regulated and complex domain.
- Design lead at Everee and Pluralsight, contributed in a player-coach capacity, helping individuals identify skill gaps and mentoring to facilitate growth.
- Effectively communicate and collaborate with PMs, engineers, marketing, and leadership, helping execute business goals and product strategy.
Skills
Leadership
- Empathy
- Problem-solving
- Communication
- Team leadership & mentoring
- Cross-functional collaboration
- Decision-making
- Delegation
- Adaptability
Technical
- User research
- Analysis & Planning
- Prototypes
- Usability testing
- Design systems
- Design principles
- User experience
- Interaction design
- Interface design
- Visual design
- Typography
- Figma
- HTML/CSS
Markets
- SaaS
- B2B
- B2C
- Enterprise
- Start-up
Professional Experience
Everee | Salt Lake City, UT/Remote
A fintech start-up providing a payroll and payments platform allowing workers to get paid daily.
Director of Product Design | Jun 2020 – Nov 2023
Hired and managed a design team. Led the brand and design across the customer journey as a founding product designer.
- Led the recruitment and development of a design team and facilitated the growth of the design team through coaching and mentorship.
- Effectively communicated design strategies and project milestones and provided presentations to informed decision-making at the leadership level.
- Implemented a design system, enhancing product consistency and user experience across all application features and improving design efficiency.
- Specialized in Fintech, a highly regulated industry, focusing on payroll, payments, and card services projects.
Pluralsight | South Jordan, UT/Farmington, UT/Remote
A technology learning platform that offers courses to help individuals and businesses develop their skills.
Principal Product Designer | Apr 2019 – Jun 2020
Managed a design team aligning individual career goals with company objectives. Influenced project design decisions through design best practices to enhance overall team efficiency.
- Managed a hybrid team of 7 designers and cultivated relationships through one-on-ones, helping align individual career goals with company objectives and improving employee satisfaction.
- Collaborated with cross-functional teams, including designers and product teams, to conceptualize and design optimal user experiences.
- Played a key role in decision-making regarding design practices, methodologies, and tools, ensuring alignment with industry best practices and improving design process efficiency.
Staff Product Designer | Nov 2014 – Apr 2019
Being the first product designer at Pluralsight, led the design direction and team for the group of designers focused on course authors and an internal team of editors.
- Led a collaborative group of designers, fostering knowledge sharing and best design practices and improving tool effectiveness and user satisfaction.
- Played a crucial role in designing a course and learning management system, cutting publication time by 30% and increasing the overall satisfaction of our course authors.
- Collaborated with cross-functional teams, including product managers and an international engineering team based in Ukraine.
Workfront | Lehi, UT
Work management and collaboration solutions for businesses and enterprises.
Senior User Experience Designer | Nov 2013 – Nov 2014
Managed a team of 7 designers, aligning individual career goals with company objectives, and influenced project design decisions through design best practices to enhance overall team efficiency.
- Spearheaded the design of a complex form creator feature, navigating business requirements and technical limitations that contributed to a 30% increase in user engagement.
- Collaborated with product managers and engineering teams, fostering effective communication and ensuring seamless integration of design solutions with technical requirements.
- Led the human-centered design with user research, conducting customer visits, and extracting valuable insights that informed design decisions.
The Church of Jesus Christ of Latter-day Saints | Salt Lake City, UT
A Christian religious organization with a library dedicated to preserving historical documents and artifacts.
Senior User Experience Designer | Jun 2010 – Nov 2013
Led the user experience of a complex library catalog system for the history library and an artwork submission tool for an international audience, translated into 10 languages.
Swarmbuilder/ExpertVoice | Salt Lake City, UT
A platform that connects brands with a network of credible and knowledgeable experts.
Senior Interaction Designer | Apr 2009 – Jun 2010
Orchestrated the design strategy for marketing and advertising campaigns. Develop immersive interactive experiences tailored to customer brands.
Logoworks by HP | American Fork, UT
A provider of professional custom logo design and branding services for businesses and individuals.
Brand Manager & Graphic Designer | Jul 2005 – Apr 2009
Collaborated with various brands to develop their unique visual identities, taking a leading role in marketing initiatives by spearheading website design and overseeing the creative direction of marketing campaigns.
Education
Bachelor of Fine Arts | Visual Communication and Design
Weber State University | Ogden, UT
UX Intensive Workshop | human-Centered Design
Adaptive Path Events | Dublin, Ireland
Accomplishments
- Guest lectured at a design class at Brigham Young University on “Design Critiques, Fostering a Culture of Healthy, Mindful, & Productive Feedback.”
- Speaker at SORT Conference (Salt Lake City Tech Conference) on “Initiate Typography, Selection, Arrangement & formatting.”
- Speaker at WordCamp Salt Lake on “Taking Your Site From Useful to Usable.”
- Lead the creative direction and user experience for a winning business of the Salt Lake City Startup Weekend.
- Worked with companies like Hewlett-Packard, Nestle, Sundance Film Festival, Office Depot, Staples, Skullcandy, and The North Face.