Define & Research
1 Salon, a high-end hair salon in a competitive industry, aspired to establish its unique identity. Extensive research revealed key competitors in the market, such as Lunatic Fringe Salon, Landis Aveda Salon, and Sequel Salon, guiding our differentiation strategy. We recognized our strengths in offering superior hair products and highly educated stylists, while acknowledging that being a new entrant was our primary weakness. The strategic mission of 1 Salon was to create a friendly, high-end hair company dedicated to excellence.
Analysis & Planning
Our analysis and planning phase involved a deep dive into the market and competitors, helping us identify 1 Salon's unique selling points. This research informed our design strategy, guiding us to emphasize the strengths of the business — exceptional hair products and skilled stylists — in the logo. Additionally, we considered ways to overcome the challenge of being a new entrant. We ensured that our design aligns with the strategic mission of creating a high-end and friendly brand.
Logo Sketches
Design
Drawing inspiration from logos like 1 Hotel (NYC), Curent (a local SLC restaurant), and Shu Uemura Hair Care, our design approach for 1 Salon focused on clean lines, avoiding obvious graphics like scissors, and steering clear of excessive modernity. The color palette, primarily composed of black, white, earth tones, and greys, was chosen to evoke sophistication. The logo was designed with versatility in mind to meet various needs, from print materials to signage, while staying true to the client's preferences.
Impact & results
Our carefully crafted logo design for 1 Salon has not only resonated with the client's preferences but also effectively represents the company's strategic mission of providing high-end hair services. The logo reflects the unique strengths of 1 Salon, including exceptional hair products and skilled stylists, while addressing the challenge of being a new entrant in the market. Early feedback from the client and target audience has been highly positive, and the logo is set to play a pivotal role in establishing 1 Salon's distinct identity and creating a lasting impact in the industry.
Final
