Your site is not all about you
Where some website managers want their websites to appeal to everybody, others want it to appeal to themselves and their colleagues.
A surprising number of organisations choose to ignore their users entirely and build their websites entirely around an organisational perspective. This typically manifests itself in inappropriate design that caters to the managing directors personal preferences and content full of internal terminology and jargon.
A website should not be about pandering to the preferences of staff but about meeting the needs of users. Too many designs are rejected because the boss doesn’t like green. Equally too much website copy uses acronyms and terms that are only used internally within an organisation.
From Boagworlds, 10 harsh truths about corporate websites.
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