White Space: How to Get it ‘Right’
Here is a great article on white space that comes from Five Simple Steps: A Practical Guide to Designing for the Web, written and published by Mark Boulton and rebublished on Think Vitamin.
Some good points that are brought up in this article are the different meanings even with the same content and copy by using white space differently.
The content is the same on both designs, as are the elements such as photography. The design elements differ however, to create two designs which are at opposite ends of the brand spectrum. Of course, this is a very simplified view of the world and there’s a lot more that goes into brand recognition than simply White Space. But what I’m trying to get at is if a brief lands on your desk for a luxury brand, I’ll bet the client and audience of that product expects white space in their marketing material and plenty of it to align it with their competitors.
This is something every designer should know but this was also a great reminder and worth a read.
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