Five Logo Design Tips
The logo is the visual heart of a brand. The most memorable quote that can also pass as the most important “tip” for logo design is attributed to Steven Gilliatt: “A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”
This SitePoint article, Five Logo Design Tips with David Airey is an excellent read for any designer but also anyone looking to get a logo and a brand created. The five tips he mentions are:
- Make it memorable, timeless, scalable and appropriate
- Make it recognizable across all media
- If it ain’t broken, don’t fix it
- Avoid monotony
- A logo is not a person
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