As a user experience designer that focuses mainly on web applications it is easy to lose focus on the overall goal of the product and that is to create positive experiences for the users so they create good memories and want to come back and use your product.

I was reminded of this the other night when my family and I went to one of my favorite restaurants, The Habit Burger. Unfortunately, this is a popular spot and in the evening times often gets crowded enough where there are no tables to sit at. It is usually fine when only my wife and I go but when we go with our four kids, it presents a challenge. That is exactly what happened and it turns into us standing around and pouncing on a table when you see others getting up. The experience is so unpleasant that I told my wife that I’m getting to the point where I don’t ever want to come back. This surprised even myself because I love the food but when the experience is so stressful and unpleasant, even the good food becomes less enticing.

This was a great reminder to me as a designer that we can focus on certain areas within a product and make them great but if we forget about the overall experience, we failed.

“Experiences create memories for people, and there is a benefit in creating positive experiences and memories for your customers as opposed to negative ones.”

Excerpt From: Jodie Moule. “Killer UX Design.”