Sell Solutions, not products
For the last little while I’ve been reading The Smashing Book. It has been a good read and a lot of great pointers and reminders in there. There was one area that impressed me since I’m in the middle of a project that deals with this. It is in the chapter, “Design to Sell: Increasing …
Montana Backroads
For the past couple of months I have noticed a billboard that I think is brillant. Why is it brillant? Because it is simple, engaging, and to the point, plus, you get the message driving by at 65 mph, okay 75 mph. This billboard is Montana’s Backroads. I unfortunetaly don’t have an image of the …
Marketing When Consumers Aren’t Buying
One of my favorite things to do while driving in the car is listening to NPR. This morning on “Morning Addition” I heard this story about trying to marketing in a economy where no one is buying. Since I work in a Marketing department as a designer, the story caught my attention and it is …
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